Text by:Carina SchwedWhat's In It For Me?
is a critical reflection on the inequality between first and third world countries by second year KABK Graphic Design student Daan Kars. With a series of social experiments resulting in multimedia works accompanied by intriguing imagery Daan explores the social environment we live in as well as questioning his own behaviour and thoughts within an interdicisciplanary working and researching process. Core of this series of works is a visualisation of one of Daans initial social experiments in which he was observing and questioning societies’ vanity as well as the way his contemporary social environment deals with the issue of value. Daan took the results of this as starting point in order to explore his personal values, which resulted in an intriguing installation. With putting his personal observations into relation with the reactions of his environment on the questions he initially raised, Daan’s final work is reflecting critically on the issues of effort and affect.