Color is a form of non verbal communication. It has the ability to affect our emotions and mood in a way, in which only a few other things are able to. How does a yellow room make you feel? Does blue calm and relax you? Designers understand the great influence of co- lor on our mood already for a long time. Color is a very powerful tool to communicate, to indicate an action, affect the mood and cause re- actions in peoples mind. Some colors can actually raise your blood pressure and increase metabolism.
Besides that, everyone has his own relation to colors. The per- sonal meaning of color may be related to your past, your experiences or your culture. For instance, while the color white is often used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern European countries.
The information about colors contained in the book Kleurenleer by Frans Gerritsen, built the base for my works. We were asked to work on four color-related assignments, named: I’m not afraid of Bright and Pale Colors, Color Conflict, Color makes Space & Black and White as Colors. The assignment was given by Michel Hoogervorst, teacher of the course Image at the Royal Academy of Art, The Hague. Since two of the four assignments can be seen as a political engage- ment and call for action, the publication is being called Color Cry.
It derives from the term War Cry, which can be understood as: A slo- gan used especially to rally people to a cause.
I believe, that a designer can convince people to think in a cer- tain way, by the way the typography or the imagery is expressed. By adding color, the designer can make the expression of the message stronger if the colors are used correctly. Therefor I decided to use in none of the assignments typography, but pure color and imagery to convey a message.